--- title: Psychology of Digital Smile Design - DSD Clinics description: Understand the psychology behind Digital Smile Design to see how your new smile is designed to suit not only your facial features but your real character. --- [![Digital Smile Design Black Header Logo ](https://www.digitalsmiledesignclinics.com/hubfs/Header%20Logo%20Black.svg "Digital Smile Design Black Header Logo ")](https://www.digitalsmiledesign.clinic/) [![Digital Smile Design Black Header Logo ](https://www.digitalsmiledesignclinics.com/hubfs/Header%20Logo%20Black.svg "Digital Smile Design Black Header Logo ")](https://www.digitalsmiledesign.clinic/) × Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur a tortor tempus, egestas diam sed, dictum nibh. Nunc ultricies massa eu neque pellentesque, ut facilisis justo eleifend. Ut interdum accumsan risus ut ullamcorper. ![Digital Smile Design White Header Logo ](https://www.digitalsmiledesignclinics.com/hubfs/BBS/White%20Logo.svg) - ** - ** ### Directions 87 Northcote Road Batterc, Lnnrinn SW11 6PL Tel: 020 7223 7096 - ** Glow Dental [020 7223 7096](tel:02072237096) - ![](https://www.digitalsmiledesignclinics.com/hubfs/Assets_DSD_Emoji.png) ## We are a DSD Clinic ### sub-headline We invest in the latest in technology to deliver precision dentistry and long lasting solutions. Using cutting-edge technology, [Click Here To find out More](https://www.digitalsmiledesignclinics.com/psychology#) ### DSD Clinic #### Sub-Headline [Click Here To find out More](https://www.digitalsmiledesignclinics.com/psychology#) ### DSD Clinic #### Sub-Headline [Click Here To find out More](https://www.digitalsmiledesignclinics.com/psychology#) ![](https://www.digitalsmiledesignclinics.com/hubfs/Home_Hero_IMG_BG_2.jpg) # Make The Right Impression. First Time. Every Time. Whether we like it or not - first impressions really do matter. And here's why... ![A young woman extends her hand in greeting](https://www.digitalsmiledesignclinics.com/hubfs/Phychology_Hero_IMG_Small.png) #### Fact is, first impressions are sealed with a smile. What makes some people appear attractive? Trustworthy? Confident? And others shifty, lacking confidence or even aggressive? Smiles are way more powerful than you might think. They can reveal far more in a split-second than words ever could. ![Before and after photos of a young man with his Digital Smile Design smile](https://www.digitalsmiledesignclinics.com/hubfs/Before-After-Photo_EN.jpg) ## A SMILE THAT TRULY REPRESENTS THE REAL YOU Subconsciously, every shape generates an impression - from cars to buildings. It’s the same with faces. There are four basic face shapes - each related to a different character type - and each of us has a dominant one. But, interestingly, sometimes this shape doesn’t match our true personality. We might have a dynamic-shaped face, but a calm personality! ![A dial shows how your smile can balance your internal character and external appearance](https://www.digitalsmiledesignclinics.com/hubfs/BBS/Oval.png) The smile is a powerful link between our internal character, and our external appearance. Until now, you were under their spell - unable to change how they looked. But now, our clinicians give you the chance to choose a smile that really shows the world the real you. So the question is - what do you want to express with your smile? ## 3 STEPS TO YOUR HARMONIOUS SMILE ![A flowchart showing the three steps to a harmonious smile](https://www.digitalsmiledesignclinics.com/hubfs/Graphic_Numbers.png) ![Four pictures of faces which represent the four temperaments defined by Greek physician Hippocrates](https://www.digitalsmiledesignclinics.com/hubfs/8-layers_YVD-04.png) ## Your Temperament / Character Thousands of years ago, the Greek physician Hippocrates described how all humans had one of four main temperaments or personality types: - **Melancholic (Oval): **Organized and a bit of a perfectionist. Reserved, introverted, artistic. - **Sanguine (Triangular): **Extroverted, impulsive and communicative. Unpredictable and enthusiastic. - **Choleric (Rectangular): **Strong Leadership. Passionate, faithful, brave and not afraid to take risks. - **Phlegmatic (Square):** Diplomatic and discreet. Spiritual, peaceful and able to keep calm in a crisis. ![Four drawings of the four basic face shapes: oval, rectangular, triangular and square](https://www.digitalsmiledesignclinics.com/hubfs/8-layers%20(1)_YVD-03.png) ## Physical Characteristics Why is everyone’s smile different? Surprisingly, it’s not just about your teeth. We smile with our mouth, or face and our soul. It’s this unique combination that makes our smiles as individual as we are. So let’s start with our face. Did you know there are four basic facial shapes? The study of how the shape of our faces relates to our personality is called Morphopsychology. Take a closer look - which face shape most resembles your own? ![Four pictures of the four basic tooth shapes and the temperament they align with](https://www.digitalsmiledesignclinics.com/hubfs/8-layers%20(2)_YVD-04.png) ## Tooth Shapes And it doesn’t stop with the face. Our mouths, lips, and the subtle changes to our tooth alignment, shape, colour and size can all make a powerful impression on the way others see us, and the type of character we portray. [![White%20Logo](https://www.digitalsmiledesignclinics.com/hubfs/BBS/White%20Logo.svg) ](https://www.digitalsmiledesign.clinic/) © 2026 All rights reserved Digital Smile Design - [**](https://m.facebook.com/DSDClinics) - [**](https://www.instagram.com/dsdclinics)